• The Tonic
  • Posts
  • I stole this move from elite performers

I stole this move from elite performers

Borrowed Confidence: A tiny confidence trick used by top performers that you can steal before breakfast.

In partnership with

Hello all,

Elite performers almost never “feel ready” before they move. Instead, they quietly lower the bar for what counts as a win and let action create the confidence they were waiting for. The trick is simple: make the next step so small it feels almost silly to resist, then judge yourself only on taking that step.

In business and life, most drag is not from hard problems but from loops of hesitation: tweaking the deck again, rereading the email, waiting for the perfect moment. When you define one tiny, concrete move and do it fast, two things happen: the fear shrinks and the path gets clearer than any amount of thinking ever could. Your confidence is not a feeling you wait for; it is a trail your actions leave behind.

Confidence grows fastest when you measure yourself by moves made, not courage felt.

Try This:
Pick one thing you have been circling for days: a pitch, a tough message, a new idea. Set a five‑minute timer and do the smallest visible version of it right now—send the draft, book the meeting, write the first three bullet points—then stop and notice how different “stuck” feels once you have moved.

See you soon,

Seth

Is Your PPC Strategy Leaving Money on the Table?

When’s the last time you updated your digital marketing strategy?

If you’re relying on old-school PPC tactics you might be missing out on a major revenue opportunity.

Levanta’s Affiliate Ad Shift Calculator shows how shifting budget from PPC to creator-led partnerships can significantly improve conversion rates, ROI, and efficiency.

Discover how optimizing your affiliate strategy can unlock new profit potential:

  • Commission structure: Find the ideal balance between cost and performance

  • Traffic mix: See how creator-driven traffic impacts conversions

  • Creator engagement: Measure how authentic partnerships scale ROI

Built for brands ready to modernize how they grow.

If you like our newsletter, share with your friends.

Disclosure: Some of the links in this newsletter are affiliate links, which means we may earn a small commission (at no extra cost to you) if you make a purchase. These earnings help us continue investing in the newsletter to keep bringing you valuable content every week - thank you for your support!